If you’re following me on Facebook, Twitter, Instagram or Snapchat (Username: AanamC), you already know that I’ve been super kicked about the H&M launch, here in India. I’m thrilled to see that so many brands are picking the desi route, and this one’s just an amazing piece of news by itself. I spent the afternoon at the H&M Studio in Delhi, going through the gorgeous new line of clothes the brand team has hand picked for the Indian market. Being one of the fastest growing fashion audiences in the world, the brand will be releasing the all exclusive ‘Studio’ line straight from Paris Fashion Week for everyone to be able to reach out to the collection that symbolises affordable fashion.
From tones of green, burgandy, tans to funky prints – you’ll spot everything from statement to everyday wear in their range. My love was getting particularly channelled towards the gorgeous Men’s Trend collection, which looked so amazing and full of the oversized jackets (check out the picture of the camel tone jacket below) and shirts, I couldn’t help but throw one on myself, too. And of course, they’re accessories and kids’ wear pieces were just adorable! The excitement and buzz was well topped up with the news that the flagship store will go live in Delhi this September, and everything from the Paris Fashion Week line to the HMxBalmain line will be available! (woot! woot!) All in all, my day in Delhi was well spent between the gorgeous Pinterest-y studio, delicious lunch at Hauz Khas Village and a little bit of shopping at the Delhi Airport on my way back.
At the #HMIndia event – getting a sneak peek into what’s in store for all of us for the season(s) ahead #WhatWhenWear #WhatWhenWearLoves A photo posted by What When Wear By Aanam C (@aanamc) on
Jumpsuit: Stalk Buy Love / Tan heels: Bangkok Find / Shirt and jacket: H&M
A fun day in Delhi between the #HMIndia’s press day, a delicious lunch in Hauz Khas Village & catching up with friends in this city – now it’s time to head back to The Bay ?? #WhatWhenWear #WhatWhenWearTravels #WhatWhenWearEats A photo posted by What When Wear By Aanam C (@aanamc) on